Grouped by content day: Aug 28 (announce only, no footage yet), Aug 29–30 (event weekend at Icon Mall Bali with talent Gina, 1 live on the closing day), then Sep 4 / 11 / 18 (shoot + live on each visit — venue still TBD). The rest of the posts are scheduled in between while that footage gets edited. Every post comes with a hook, shot list, draft caption, and hashtags.

A mix of brand, category, and reach tags so posts surface in the right searches — including #HotDogSummer, the trend currently taking over TikTok and Reels.